Putting marketing, and marketers, back on the map
Marketing, and marketers, should be indispensable to a business. Led correctly, as the voice of the customer, marketing is the key driver of profitability and growth.
I'm here to help businesses and marketers get back to the basics of marketing and brand management. To help leaders reassert themselves as a force to be reckoned with. To build marketers' confidence and get their rightful seat back at the table. To help businesses drive long and short-term success.
Why work with me?
- Over 15 years of work experience
- Successfully completed Mini MBA in Brand Management, Mini MBA in Marketing and CIM Professional Diploma in Marketing
- Commercially-minded brand expertise
- With experience in direct response, sales activation, content and multi-channel campaigns, able to build work collaboratively with all department
- Positive, professional and solutions-focused service
- Open and honest communication enabling fluid and flexible working patterns
- Highly recommended, with references available
Brands I've worked with
How I can help
Marketing consultancy
Struggling to find the time to strategise? Or so overwhelmed that you can't think straight? Are you under pressure to deliver with minimal budget and resource to do so?
I can be a support network to you. I can listen to your challenges and identify key opportunities and solutions to alleviate pain points and improve the effectiveness of what you and your team are doing.
Freelance support
Too much work and too little resource to do it? With no additional resource budget, nor time to recruit, it can feel like an impossible situation.
Engage me on a freelance basis and I can jump in to pick up project work to support you, whether that be setting strategy, a launch of a campaign or even leadership duties.
Marketing workshops
Do you have a junior team? Or are you struggling to get the best out of everyone? But you don't have the time to address it?
I'm well versed in facilitating workshops that up-skill marketers, bring people together and spark ideas and innovation. Recently, I've held workshops on agency management, storytelling, brand building and sales activation.
"Marketing and innovation drive results.
Everything else is a cost"
Peter Drucker
Executed correctly, marketing takes accountability for overall performance of a brand. It works in collaboration with the entire business and its community to ensure a brand is represented powerfully, consistently and for the customer. Done right, it delivers, in sales, profitability, loyalty, growth potential, staff recruitment and retention and so much more.
The best part? It's not rocket science. Centred around the customer and rooted in logic, it's actually very straightforward to do.
Lynne Fraser LTD
Company reg number: 13060025
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