About me

I've had a fantastic career so far, working on some of the biggest UK brands for incredible leaders. I’ve led multi-million pound campaigns, launched new products, built brand propositions, set brand identities, aligned organisations, trained marketing teams and improved operations in the process. It’s been hugely rewarding, satisfying and fun!

It’s also been very frustrating.

I’ve observed and experienced a lot of pressure to build brands and deliver results from advertising and communications alone. But that's not how it works. You build a brand from the ground up, and from all angles. After all, no matter how great your advertising is, if the product or service isn't good enough people simply won't part with their money for it.

What I've noticed throughout my career is that when brands are struggling, it's often because of cracks in their foundations. It could be that it's lost sight of its target audience or its position in market, it's lacking a distinct identity, that departments are operating in silos or that time and money is being wasted due to poor processes.

I realised early on in my career that this is where I thrive. I can very quickly see opportunities to improve foundations and operations. Thanks to my work experience, my qualifications, and ongoing studies in marketing and brand management, I have the tools and frameworks to hand to address them swiftly. I also have a knack for cutting through to people, helping them to understand why they need to act and collaborating with them to find the best way forward.

Following a redundancy in 2020, I moved away from permanent employment to operate on more of a consultative basis. This, followed by a short stint at a management consultancy, helped me realise I'm well suited to advising from behind the scenes. I'm not motivated by climbing the ladder; what gives me a boost is simply supporting brilliant people to do brilliant work.

I now operate as an independent brand consultant helping established but struggling brands regain momentum and scale-ups to build strong, sustainable brands.